BYU Business Model Competition – Building the Path to Start-Up Success

Wayne Demeester lends more than three decades of professional experience to Definitive Advisors, LLC, a registered investment advisory firm in the state of Washington. In preparation for his financial career, Wayne Demeester developed his educational background at Brigham Young University Marriott School of Business.

Responsible financial management is key to any successful business venture, but a solid business model is an equally important step in pursuing new ventures. More than 85 percent of start-ups fail within their first few years, often because they lack the ability to adapt to customer needs. Advancing its reputation as home to one of the leading business programs in the nation, the Marriott School’s Rollins Center for Entrepreneurship and Technology is proud to cohost with Harvard and Stanford the International Business Model Competition (IBMC), one of the first of its kind in the world. In preparation for competition in the IBMC, BYU is hosting its own Business Model Competition. Students are invited to develop a business model fulfilling a specific need, actively test their assumptions with their target consumers, and record their changes and start-up stories in a short presentation (5 to 8 minutes). The standards for judgment closely resemble those outlined in the IBMC, and top-winning teams receive cash prizes as well as an opportunity to compete on a national level.

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